If you have a special offer it should appear on all your literature, brochures, and flyers, including the most overlooked and underutilized advertising tool that is probably hiding in your wallet or purse; your business card.

You need to learn how to harness the awesome power of your business cards so you can bring in more prospects and paying customers into your store every month.

You need to put a special incentive to join your mailing list on the back of your business cards.

An accountant might put:

“Free Report: The 7 Most Costly Mistakes Business Owners Make At Tax Time, Go to
www.taxbreaks.com to claim your report plus the free email series 10 Little Known Secrets to Reducing Your Business Taxes Legally.”

Plus, you should get in the habit of always mentioning the valuable gift on the back of your business card, each time you give one away.

People who come in or call in and give you their name and email address should be intantly entered into an email system that automatically keeps in touch with them on a regular basis.

Every business card
you hand out becomes a
powerful list building tool!

You can take the idea many steps further. 

If you were running a restaurant you would give your staff their own business cards with your valuable gift offer on the back, (like a $20 meal voucher).

You would also use other incentives like a free coffee or free dessert with any meal and remind your staff to hand them out to their family, friends, and acquaintances.

Having their own business card makes your staff feel important, which greatly multiplies the number of people who are actively promoting your business.

You can go a step further. 

For your especially loyal clients you would create a special V.I.P. card to hand out to friends with a special offer on the back.

On the front of the card you would say, “You have been given this gift card from a very special, preferred customer.”

Depending on how much your customer is worth to you, you may even go to the added expense of printing their name on the card.

Either way this is a powerful way of making it enjoyable for your best clients to send you high quality referrals.

The card may be easily adapted to fit your business with a little thinking by you.

 

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